Western Wear Retailer Connects With Fall TV Series
“We know a little something about chasing dreams,” said Bryan Baskin, president of the leading retail chain of western, work and weekend wear. “Just a few years ago, we were a little family--‐owned business that very few people had heard of. Now we’ve realized our vision of becoming the Official Western Store Texas, well known as the retail destination for western wear such as boots, jeans, hats, work wear and much more.”
Baskins learned of the opportunity from London Entertainment. A deal was reached for Baskins to become the presenting sponsor of Troubadour, TX. In 22 episodes, the TV series, which debuted September 24, takes viewers across the Lone Star State, giving them an intimate and inspiring look at singers and songwriters young and not so young, as they perform, write, travel, meet, love, succeed and fall.
Back in 1972 when the Baskin family opened their retail business in Trinity, Texas with their service philosophy of “neighbors helping neighbors,” they had modest aspirations of bringing top--‐selling western brands to customers. From that first store, Baskins has grown to 23 locations, mostly across East Texas, with nearly 300 employees. In 2004, the Baskin family sold the Company to an investment firm, whose management team is keeping things exactly as they were, focused staying on top of all the fashion and lifestyle trends in western wear and delivering on the brand promise of, “Baskins, It Fits Your Life.’”
“Through the years, growing our retail business has definitely been a struggle, and so we can very much relate to the artists featured on the Troubadour series,” Baskin said. “People watching the show will get a really interesting look into their lives as these singers and songwriters do what it takes to succeed in the country music business.”
Headquartered in Humble, Texas, the Baskins system has retail stores primarily located in eastern Texas. The newest Baskins is slated to open in Lake Charles, La. On Friday, November 4. Other retail locations include the Texas cities of Bryan, Conroe, Corpus Christi, Dickinson, Henderson, Huntsville, Jasper, Lake Jackson, Liberty, Livingston, Longview, Lufkin, Marshall, Nacogdoches, Rosenberg, San Antonio, Sherman, Texarkana, Tyler, Vidor and Waco.
To watch the first episode of Troubadour, Tx on--‐line, and to see a listing of future airings and dates, go to troubadortx.com. For more information about Baskins western wear apparel, boots, hats and much more, go to www.baskins.com.